Problem
What methods do analysts use to effectively coordinate and utilize business data from multiple sources and across various organizations?
Approach
Through conducting interviews with users from marketing, demand, and supply organizations, I utilized Empathy Mapping and Persona Spectrums (see below) to gather insights and experiences. This information then led to the development of the Context Cards exemplified above.
Outcome
The research I conducted provided valuable insights to both business and technical decision-makers, aiding them in the selection process for new tools to replace current ones.
By conducting interviews with questions specifically designed to elicit information on users' experiences, I was able to begin constructing Persona Spectrums. I became familiar with the concept of Persona Spectrums through a colleague who introduced me to the idea. Intrigued, I chose to explore it further and applied it to a project I was currently working on.
